Back in 2016, as a fresh high-school graduate, my journey whisked me away from a small town in Romania straight to the US, to the (Ivy) halls of the University of Pennsylvania.
Four years later, diploma in hand, Wall Street was calling. But life had other, better, plans. The unexpected twists of 2020 shifted my trajectory from finance to freelance, proving that sometimes life's plot twists lead us exactly where we need to be.
Today, I'm a content specialist and creative strategist dedicated to empowering brands through authentic storytelling and strategic marketing. My magic lies in merging compelling narratives with thoughtful strategy, helping businesses from Australia to America find their unique voices, stand out from the crowd, and build meaningful connections with their audience.
Cat was unbelievable. She understood what I was asking and completed the writing I asked for with ease. Highly recommended. Will use her service in the future.
Cătălina proved herself to be incredibly reliable: not only was her pace quick, but also her enthusiasm and willingness to collaborate and ask for help when needed made her a great team-player and a bright presence in our headquarters.
Catalina was great with communication. She knew exactly how I wanted it written without even asking too many questions. The overall product was amazing, and she's truly an amazing writer. I highly recommend her!
Perfect service! Very, very professional. Also, she gave me advice on where to publish some content. I recommend her services to anyone that needs a well-written article.
Very impressed with this writer's style and quality of writing. Will definitely work with them again on future projects.
Second order with Cat, and she did amazingly well. She is also very responsive to my requests and messages. Always a pleasure to work with her. Exactly what I desired.
Great work, nicely written article, just the right tone for my needs.
A professional writer! I’m very happy with how the article turned out.
Great work! Would love to work with her again in the future. :)
Why storytelling, you ask? Because genuine connections are built on stories—human stories that resonate. I believe the future of business belongs to brands courageous enough to embrace authenticity, vulnerability, and empathy. It’s not just about being heard; it’s about being remembered.
I'm a proud alumna of Penn (thanks to a hefty dose of ambition and a full scholarship aimed at future world leaders—still working on that!). My time in college, complemented by studies at Columbia in Paris and an MBA focused on digital transformation, equipped me with a unique blend of creativity, business acumen, and global perspective.
These experiences taught me that impactful leadership blends IQ and EQ seamlessly, creating solutions that don’t just make sense—they feel good, too.
When I’m not crafting stories or optimizing digital strategies, you’ll find me in the darkroom developing film photos, cooking up a storm in the kitchen, or wandering through new cities, camera in hand. Each of these passions fuels my creativity, teaching me patience, precision, and the art of seeing the bigger picture—qualities I bring into every project.
Above all, my mission is simple: to help your brand discover its voice, amplify its strengths, and create genuine connections that spark growth and lasting impact.