Cătălina Alecu-Drăgoi — Creative Strategist & Copywriter

● Romanian & English native · Berlin, DE

Words that launch brands

I'm Cat — a Romanian-native copywriter and content strategist with 6+ years turning briefs into copy that converts. Market launches, e-commerce campaigns, brand voice, and everything in between.

See my work Get in touch →

6+ Years in copy

3 Markets launched

$8M+ Total rev. generated

Brands I've written for

Bella Bra Skillab Romania MakeupShop.ro Lexigo Cedar Planters Woofy Lab Hueman Agency Wandereze

Case Studies

Work that moves things

Romanian-language launches, e-commerce campaigns, brand voice development, and copywriting that performs across channels.

Romanian Launch Ed-Tech 2021

Skillab Romania

Launching an international academy into the Romanian market

Defined Skillab's Romanian brand voice from scratch and led the full content launch: website localization, tone-of-voice guidelines, social media campaigns, email marketing, and SEO-optimized copy — all adapted culturally for a Romanian audience.

Full-stack Content launch

RO + EN Bilingual execution

35K+ Students served

View Social Posts Case Study →

Performance Copy DTC Fashion Paid Social

Bella Bra

Scaling a DTC fashion brand from $65K to $500K/month in 90 days

Led creative strategy and copy for paid social campaigns on Meta — from ad scripts and hooks to UGC briefs and landing page copy. Optimized the full creative funnel to drive performance at scale while maintaining brand integrity.

$65K → $500K Monthly revenue

1.6x → 2.8x ROAS improvement

3 months Time to scale

See the briefs, scripts & ads on Notion →

Product Launch Romanian Copy Beauty

MakeupShop.ro

End-to-end Romanian campaign for a new product launch

Wrote all Romanian-language copy for the MASTERPROOF foundation launch — social posts, product descriptions, email campaigns, and promotional banners. Also pitched and executed the full photography campaign in-house: concept, styling, shooting, editing, and delivery. No agency.

Multi-channel Copy + visuals

In-house End-to-end execution

View Case Study →

Lexigo — website rewrite and rebranding copy

Website Copy Rebranding 2020–2021

Lexigo · Australia

Full website rewrite for a translation & localization platform

Rewrote Lexigo's complete website copy to reflect a refreshed brand identity — improving clarity, strengthening key messages, and positioning their expertise across 171 languages and 10,000+ translators. Delivered cohesive copy across all pages, optimized for conversion and SEO.

171 langs Platform coverage

Full site All pages rewritten

View Case Study →

Brand Voice Startup Launch 2024

Wandereze (Co-Founder)

Building a travel-tech brand voice from the first sentence

As co-founder, I wrote everything: investor decks, brand voice guidelines, website copy, email sequences, and organic social content. Led content production through go-live, managing timelines and stakeholder expectations across a distributed team.

€100K Raised

Finalist Innovation Labs RO

View Case Study →

Landing Page Copy Paid Social Briefs E-Commerce

Cedar Planters

Restructuring landing page copy and paid social strategy for a $1.5M/month DTC brand

Rewrote and restructured the full landing page copy to sharpen positioning and conversion flow. Wrote paid social briefs for Meta campaigns — defining hooks, creative directions, and messaging angles to drive performance at scale across a high-volume e-commerce operation.

$1.5M Peak monthly revenue

Full funnel Landing page + paid social

See the briefs, scripts & ads on Notion →

Agency Copy Multi-account 2020

Hueman Agency

Managing copy for 8 brand accounts simultaneously

Wrote creative copy for 8 concurrent client accounts — adapting tone, voice, and messaging for each brand while maintaining rigorous QA standards and meeting fast-turnaround deadlines. Collaborated closely with design and strategy teams across every project.

8 Simultaneous accounts

Zero Missed deadlines

What I do

Three things I do exceptionally well

✍️

Exceptional Copywriting

Native-level copy in English and Romanian for every touchpoint — social, email, push notifications, web, and ads. Impeccable grammar, culturally precise, always on-brand.

Localization Translation QA Tone of Voice Proofreading

🚀

Market Launches

End-to-end content for new market entries — from brand voice definition and go-live copy to multichannel workflows, stakeholder coordination, and QA processes.

Launch Strategy Content Workflow Stakeholder Management Go-live Execution

📈

Performance Creative

Copy built to convert — paid social scripts, UGC briefs, CRO copy, and ad hooks that drive measurable results. Data-informed, creatively led.

Meta Ads UGC Direction CRO E-commerce

About

Writing is not what I do.
It's who I am.

I'm Cătălina Alecu-Drăgoi, a Romanian-native copywriter and content strategist based in Berlin. I spent the last 6+ years writing copy that has to perform — in Romanian and English, for brands that can't afford for it to sound off.

My editorial instincts were trained at 34th Street Magazine at the University of Pennsylvania, where I edited the Film & TV section and curated a personal essay series. I learned early that behind every great piece of content is a human point of view.

I've since applied that instinct to e-commerce, beauty, tech, and DTC — always leading with voice, always caring about what comes after the click.

Romanian (native) English (native) French (business) Meta Ads CRO UGC Strategy AI Creative Tools Content Workflow

Education

MBA — Digital & Strategic Marketing

UVT Timișoara · 2020–2022

B.A. — Media & Cinema Studies / Political Science

University of Pennsylvania · 2016–2020

Languages

Romanian

English

French

Currently based

Berlin, Germany

Open to remote-first roles across Europe

Writing

Beyond briefs

Before I built brands, I built stories. My editorial roots are at 34th Street Magazine (UPenn), where I edited the Film & TV section and ran a personal essay series.

I write for myself too — essays on identity, culture, and the strange mechanics of capitalism. These are the pieces that keep my voice sharp and my empathy intact.